Key Trends for Successful eCommerce Strategies in 2024

Key Trends for Successful eCommerce Strategies in 2024

The eCommerce landscape is changing rapidly, with new trends emerging every day. As we move towards the year 2024, it’s important for businesses to remain aware of these shifts and prepare accordingly.

In this article, we’ll explore some of the key trends in eCommerce that are expected to shape successful strategies in 2024: personalization, data collection and analysis, engaging experiences, mobile-first shopping, social commerce, voice shopping and security/fraud prevention. Understanding these changes now and ensuring your eCommerce business trends are well prepared for them in advance is key to keeping your strategy up-to-date over the next few years.

Let’s take a look at the top eCommerce trends 2023:

  1. Great user experience
  2. Online channels with physical stores
  3. Immersive experiences with AR and VR
  4. Community building with CRM
  5. Emphasis on customer support
  6. Social selling strategies
  7. Optimize for voice and visual searches
  8. Fast and free delivery
  9. Adopt sustainability practices

John Sculley's statement, "The future belongs to those who see possibilities before they become obvious," emphasizes the importance of foresight.

We can interpret that the future of eCommerce belongs to those who build company development strategies according to market trends. This proactive approach allows them to stay ahead in the rapidly changing eСommerce landscape in 2024.

Some online sales trends will remain unchanged because they are most important for consumer comfort. Let’s explore the top 10 eCommerce insights together.

  1. Personalization
  2. Engaging experiences
  3. Perfect and simple
  4. Mobile-first shopping
  5. Social commerce
  6. Voice shopping
  7. Sustainable shopping principles
  8. Multiple payment options
  9. Image search
  10. Long-term relationship with customers
  11. Zero-party data and security


In 2024, personalization will become even more important for successful eCommerce industry strategies. Customers are increasingly expecting the online shopping experience to be tailored to their individual needs and preferences, from product recommendations to targeted promotions. AI-driven technology is playing an ever-larger role in this process, allowing businesses to tailor content or offers according to customer segmentation. For example, a retailer could use data gathered on past purchases or browsing behavior to suggest products that would be most likely appealing specifically to each customer.

In our digitized world, you can only grow your business effectively on the cutting edge of technology.

Engaging Experiences

The importance of creating an engaging experience for online shoppers cannot be overemphasized. This is because if customers have a positive and enjoyable shopping experience, they are more likely to return and make repeat purchases. In 2024, businesses will need to focus on creating an interactive and engaging environment to attract customers and ensure their loyalty for the long term.

Modern technologies such as augmented reality will help improve engagement and interactive experiences.

This could be, for example, by offering clothing personalization or allowing customers to virtually "try on" different products. In 2024, such try-ons are no longer a fad, but rather a necessity to help stay competitive. It is important to incorporate gamification elements into the shopping process, for example, awarding points for completing certain tasks and challenges. Try to motivate users to interact more with your products online and share their experiences on social media.

Perfect and Simple

In our digital competitive world, projects that think about the user first and foremost are relevant. This means that your site definitely needs an intuitive interface, clear navigation, and fast loading pages.

In the flow of information around, users value their time and mostly choose convenient way of shopping which is eСommerce. If they are not comfortable communicating with you - the user will go to your competitors.

Analyze your site's design, usability, and metrics.

Session duration and bounce rate are key metrics that will help you gauge how user-friendly your website is and how appealing the content is to the user.

Check your site's loading speed on desktop and mobile. If load speeds are not up to par, you need to understand what the cause is. It could be too heavy content, there might be a problem with plugins (especially if you're using a website builder) or slow hosting.

Based on eCommerce statistics related to website loading times, approximately 40% of visitors will exit a website if it takes more than three seconds for the pages to load. Users are no longer willing to wait 10 minutes for dynamic content to load on a website. So in 2024 you need to use more than just fast hosting for instant page loading. You need the fastest hosting.

If you are looking for the optimal hosting provider for your eCommerce project get a free consultation with a hosting expert to learn more how to save money and time with Scalesta.

Mobile-First Shopping

According to Cisco's annual Internet report, total Internet users (66 percent of global population) is 5.3 billion in 2023, up from 3.9 billion (51 percent of global population) in 2018. That's impressive, isn't it?

Picture 1.Global Internet user growth, Cisco annual Internet report (2018-2023)

eCommerce is booming increasingly online during the pandemic. The online shopping trends continue, but we are seeing rapid growth in mobile commerce.

Mobile-first shopping is a trend that has been steadily gaining traction in recent years and will continue to do so throughout.

This approach puts mobile devices at the forefront of eCommerce mobile trends strategies, prioritizing the user experience on smaller screens over larger ones. Mobile shopping offers numerous benefits: customers can shop anytime, anywhere, often with just one click and purchases can be completed much faster than if they were using a desktop or laptop computer.

Mobile apps are the best way to communicate with the customer. When using a website, there is always a risk that along with your website, in neighboring tabs the user checks the offers and price on the competitors' website. A mobile app helps to avoid this, cut off competitors in the moment, improve engagement by gamifying the process and interactive content.

Additionally, shoppers have access to an array of features such as product recommendations or personalized discounts which are not available on desktop– creating an even more engaging shopping experience overall.

Furthermore, businesses should look into utilizing push notifications within their apps as these allow them to send timely updates related directly towards individual customers based upon their past behavior (such as sending ‘time sensitive’ promotions).

Picture 2. Forecast number of mobile devices worldwide from 2020 to 2025 (in billions), Statista

As we can see, the number of mobile devices will continue to grow. This means that more and more users will use mobile applications. If your company doesn't have an app yet, it's time to start thinking about it.

By putting mobile-first strategies at the heart of any successful eCommerce platform now, businesses can ensure they remain competitive throughout 2024 and beyond!

Social Commerce

Using social media for business purposes can provide a range of benefits compared to traditional advertising or marketing methods; it allows companies to easily target specific customer segments or interests based upon demographic data which may not have been available previously. Furthermore, by creating engaging content such as images, videos or competitions that are shared across multiple platforms businesses can gain increased exposure without the need for additional costs associated with paid campaigns. Additionally, interactions between customers within comments sections or reviews help build trust in the brand – leading towards greater levels of loyalty over time (and potentially higher conversion rates).

Finally, integrating social commerce into existing eCommerce solutions can also help reduce friction throughout the purchasing process; for example by allowing shoppers to pay directly via popular apps. They don’t have to leave the platform in order to complete their purchase – making it easier and quicker than ever before!

Voice Shopping

Voice shopping is a rapidly growing eCommerce trend that has been gaining traction in recent years. This technology utilizes voice recognition software to allow customers to interact with products and services using only their own voices.

There are numerous benefits associated with voice shopping which make it an attractive option for businesses looking to optimize their eCommerce strategies:

1)Convenient than ever

It eliminates the need for users to manually type keywords into search engines as they would have had previously – saving time and effort in the process!

2)More personal

Additionally, integrating voice-activated technologies such as Amazon Alexa or Google Home allows companies access valuable customer data which can then be used towards optimizing user experiences further down the line.

The main benefit of incorporating voice shopping into existing solutions is that it provides shoppers with a more natural way of interacting with products and services – improving overall engagement levels significantly. Furthermore, due its intuitive nature customers tend to feel more relaxed when searching through large catalogs of items via verbal commands rather than traditional methods (such as clicking on links). This helps create an enjoyable experience overall while also encouraging repeat visits down the line!

Short Videos

In today's busy, information overload world - we don't have time. It is the most valuable resource. That's why we have to learn how to shorten the video. The main idea, values, benefits - everything should be clear to the user from the first seconds. Why is the user watching this video? There are thousands of options instead.

The trend of short videos should not be underestimated. Follow Youtube, which has introduced shorts. Users always have a choice, even if it is about the length of the video.

Sustainable Shopping Principles

According to Forbes, fully three-quarters of millennial consumers state that sustainability is more important to them than brand name when making purchase decisions.

Corporate responsibility goes beyond mere words; it significantly influences consumers' choices when making purchases. The company's mission and values should be communicated to customers. If you are already following b2b ecommerce trends of conscious consumption, using recyclable materials - feel free to share this with your audience.

Multiple Payment Options

Modern consumers expect a broad array of payment choices when making purchases. Having multiple payment options empowers customers to select the method that aligns with their personal preferences and current situations, whether it be using a credit card, digital wallet, or opting for a 'buy now, pay later' solution.

Additional payment options enhance convenience for shoppers. The availability of multiple payment methods significantly influences various aspects of the customer journey, increasing conversion rates, contributing to fewer instances of abandoned carts, and improving overall customer experience.
Image Search

Imagine you see a new pair of shoes on someone, but you're shy or for some reason can't ask the name of the brand. Image search opens up limitless prospects for satisfying user desires.

When shoppers can find what they are looking for by picture rather than words - it makes the buying process more intuitive and eliminates the need for long and complicated searches.

Long-Term Relationship With Customers

Along with the increasing competition in the eCommerce market, it is becoming more and more expensive to attract users. Therefore, an important trend is to build long-term relationships to increase LTV. Just think about it, according to statistics, by increasing LTV by just 5% you will grow your revenue by 25%. Does it sound tempting?

Then you should think about a plan to increase user loyalty, how to deal with negative feedback and improve user experience day by day. What's keeping you behind your competitors - long delivery times? A slow website? A complicated checkout process?

Conduct a series of interviews with users to assess the quality of your processes. It's not unreasonable to check customer reviews on review sites. Don't just limit yourself to your brand, keep your finger on the pulse of competitor information. This can provide fresh ideas for product development and building long-term relationships with users.

Zero-Party Data and Security

Information is a resource as precious as time. That's why in 2024, users are more concerned about whether their data will be protected than with Black Friday discounts.

While some consumers want a personalized experience, others are concerned about security - whether personal data will be securely protected from hacking and compromise.

As Google announces plans to end support for third-party cookies in 2024, brands are beginning to move towards zero-sided data. Collecting data directly from consenting customers is an attempt to avoid problems associated with third-party cookies in advance.


In conclusion, the eCommerce landscape is constantly evolving and in order to remain competitive in 2024 and beyond businesses must be proactive when it comes to embracing these changes. By utilizing mobile-first strategies, taking care about great user experience on the website, leveraging social media platforms for business purposes can ensure they are taking advantage of all the opportunities in eCommerce available now.

Ultimately, by keeping up with emerging eCom trends within this space businesses have the chance to remain ahead of their competitors while also providing customers with a more enjoyable experience overall.

Is eCommerce growing?

By 2026, the global eCommerce market is projected to surpass $8.1 trillion. Is it fantastic?

This forecast reinforces the notion that eCommerce isn't a passing trend but a lucrative long-term approach. In a mere three years, it is anticipated to claim a significant portion of the market, amounting to trillions of dollars. For your business, this signifies a crucial opportunity. If you don't follow eCommerce trends, you risk losing out on substantial profits.

Will eCommerce replace offline stores?
eCommerce has undoubtedly transformed the retail landscape, offering convenience and accessibility to consumers worldwide. Despite this, it's unlikely that eCommerce will entirely replace physical stores. Both online and offline retail channels have their advantages, and many consumers still value the in-person shopping experience.

What are the essential security measures to protect customer data and prevent fraud?

Protecting customer data and preventing fraud are critical aspects of running an eCommerce business. Here are some essential security measures to consider:

SSL Encryption: use Secure Sockets Layer (SSL) encryption to secure data transmission between the customer's browser and your website.

Secure Payment Gateways: utilize trusted and PCI DSS (Payment Card Industry Data Security Standard) compliant payment gateways.

Regular Security Audits: conduct regular security audits and vulnerability assessments of your website and systems.

Regular Software Updates: keep all software, including the eCommerce platform, plugins, and third-party applications, up to date.

Fraud Detection and Prevention: implement fraud detection tools and algorithms to identify suspicious activities and transactions.

Secure Hosting: choose a reputable and secure hosting provider. A reliable hosting service ensures that your website is protected against vulnerabilities and other malicious activities. Learn more about how Scalesta protects hosting.

Regular Backups: regularly backup customer data and other essential business information. In the event of a security breach, having recent backups can help you restore your systems and minimize data loss.