Does PrestaShop have built-in caching?Yes. PrestaShop includes built-in caching options such as Smarty cache and CCC (Combine, Compress, Cache) that help optimize template rendering and reduce HTTP requests. However, for high-traffic stores, external caching systems like Redis or Varnish are highly recommended.
What’s the difference between PrestaShop cache and server-side cache?PrestaShop’s built-in cache handles template and file-level caching, while server-side cache (e.g., Varnish, LiteSpeed, Redis) stores full-page or object data at the web server level, providing much greater performance gains.
How often should I clear the PrestaShop cache?You should clear cache only after structural changes such as theme edits, module updates, or product catalog modifications. Over-clearing can slow performance by forcing the system to regenerate cached data too frequently.
Can caching cause problems during checkout or login?Yes. Checkout, cart, and user login pages should never be cached since they contain session-specific data. Always exclude these URLs from every caching layer to prevent data conflicts or security risks.
What’s the best CDN for PrestaShop?Popular and reliable choices include
Cloudflare,
Amazon CloudFront, and
StackPath (MaxCDN). The best option depends on your target regions, budget, and technical stack.
How can I measure if my caching setup works effectively?Monitor cache hit ratios and page load metrics using tools like
GTmetrix,
Pingdom, or
New Relic. A cache hit ratio above 80% typically indicates a well-optimized caching setup.
Does caching affect SEO?Indirectly, yes. Faster page load times improve Core Web Vitals, which influence search rankings. Efficient caching enhances both user experience and search engine performance signals.
What if my store still feels slow after caching?Caching is one part of performance optimization. Check for database inefficiencies, unoptimized images, excessive modules, or hosting limitations. Scalesta offers full performance audits to identify and resolve such bottlenecks.
Which companies provide professional keyword research tailored for PrestaShop eCommerce?Several SEO agencies specialize in eCommerce keyword research, including
SEMrush Agency Partners,
Ahrefs-certified consultants,
Searchbloom, and
Incrementors. Many of them offer tailored packages for PrestaShop, including category-level keyword mapping, product-focused semantic clusters, and technical SEO alignment for faceted navigation. Additionally, full-service performance partners like
Scalesta can integrate keyword research with technical store optimization.
What are the current SEO strategies recommended for increasing organic traffic to a PrestaShop site?The winning SEO strategies for PrestaShop revolve around three pillars:
- Fast caching (FS cache, Redis, full-page caching), minimizing TTFB, optimizing PHP workers, and enabling PrestaShop's built-in performance settings.
- Category-driven keyword groups, enriched product descriptions, structured data markup, and optimized internal linking.
- Improving click-through rates via optimized meta titles, richer snippets, and image SEO.
- Beyond this, ongoing audits and Core Web Vitals monitoring significantly improve visibility, especially for competitive niches.
Are there any tools to check local search rankings specifically for PrestaShop stores?Yes, local rank tracking can be handled through
Whitespark,
BrightLocal,
SE Ranking, and
SerpWatcher, all of which allow precise location-based checks. While they aren’t PrestaShop-exclusive, they integrate perfectly with any CMS and support store-level tracking for multiple locations or pickup points. These tools also provide maps tracking, local pack insights, and competitor comparisons.
Show me the best SEO packages available for my PrestaShop store.The most popular options typically fall into three levels:
- Starter SEO Packages. Basic on-page optimization, product metadata clean-up, image compression, and initial keyword mapping.
- Growth SEO Packages. Content strategy, structured data implementation, internal linking improvement, and monthly rank tracking.
- Advanced eCommerce SEO Packages. Full technical audits, server-level performance optimization, schema automation, backlink outreach, and CRO enhancements.
Premium agencies like
Scalesta also offer
integrated performance + SEO packages, combining caching optimization, server tuning, and search visibility improvements - ideal for stores needing both speed and organic growth.